Operator bet365 has announced the launch of its latest daily free-to-play game, 'Prize Matcher,' developed in collaboration with B2B games provider Incentive Games.
Prize Matcher introduces a gameplay mechanic where players collect symbols throughout the week with the opportunity to reveal three tiles daily. These symbols can then be matched to win various prizes.
The game grid resets every Monday at 5pm local time, providing new opportunities for players each week.
A notable feature of Prize Matcher is the Diamond symbol, which instantly rewards players with 5 Free Spins without requiring symbol matching.
Commenting on the launch of the game, Amy O'Donnell, Head of Product at Incentive Games, stated: "We are incredibly proud of the work that has gone into creating this new bet365 Games product. Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365.
“The game's new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio."
A spokesperson for bet365 added: “Yet again Incentive Games has delivered on a brilliant free-to-play product for bet365.
“With customers able to uncover matching symbols and win Free Spins, Golden Chips or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”
This new offering builds upon bet365's previous free-to-play game, 'Unleash a Mercenary' – a title that was also developed in collaboration with Incentive Games last summer.
