Spribe has entered into a partnership with Brazilian boxer and social media influencer Jully Poca to promote its game Aviator.
Poca will introduce the game to her followers across platforms such as TikTok, Facebook and Instagram. Poca has a significant online presence, with over 3.1 million followers on TikTok, where she is known for content related to fitness and weightlifting.
In addition to her social media influence, Poca has an undefeated record in boxing, with three wins since her debut in April 2023. Spribe's decision to collaborate with Poca is part of its strategy to increase the visibility of Aviator, a crash game that currently has over 32 million players each month.
Aviator’s gameplay involves players deciding when to cash out as a virtual plane ascends, with the potential for higher winnings the longer they wait, but with the risk of losing their stake if the plane flies away.
Giorgi Tsutskiridze, Spribe CCO, said: “We are thrilled to have partnered with Jully and for her to be promoting Aviator to her millions of followers. The game delivers plenty of fast action and big win potential as well as social engagement, which is just what players in Brazil are looking for.
Jully Poca, social media influencer, boxer and Aviator brand ambassador, added: “Aviator packs a knockout punch and I know my followers will have the ride of their lives when they strap in and take flight. I’ve got some creative ideas for introducing Aviator to my fans and can’t wait to get started.”
Earlier this year, Spribe partnered with UFC fighter Johnny Walker, making him one of several athletes involved in promoting Aviator. These collaborations are part of Spribe's broader strategy to engage with audiences in key markets through high-profile partnerships.
