CasinoSecret has renewed its sponsorship agreement with French football club AS Monaco for an additional two years.
The extension will see CasinoSecret continue as the club's Official Online Gaming Partner in Japan, where AS Monaco has gained increased attention, particularly due to the presence of Japanese international player Takumi Minamino.
The partnership, which began in July 2022, has focused on engaging both football fans and online gaming enthusiasts in Japan. The renewal of the agreement underscores the ongoing collaboration between the two entities, aiming to strengthen their presence in the Japanese market through various initiatives and campaigns.
CasinoSecret and AS Monaco have worked together over the past two years to create content and activities designed to connect with the Japanese audience. This includes exclusive content featuring AS Monaco players and fan engagement activities that highlight the shared interests between football and online gaming.
Gary Aurivel, CasinoSecret COO, noted: “We are thrilled to renew our partnership with AS Monaco. It has been an exciting journey as we’ve aligned with a world-renowned football club that boasts a digital audience of over 25 million supporters. Over the past two years, we’ve seen incredible excitement from Japanese football fans.”
Thibaut Chatelard, AS Monaco Marketing and Revenue Director, added: “Since the beginning of this partnership, we have succeeded in creating a real synergy that has enabled us to make progress in achieving our objectives with the Japanese community. It was therefore natural to make our joint adventure even more long-term.”
The renewed agreement follows CasinoSecret's acquisition by Breckenridge in February 2023, a move aimed at expanding Breckenridge's presence in the Japanese online gaming market. CasinoSecret first became AS Monaco's Official Online Gaming Partner in Japan in August 2022, marking the start of their ongoing partnership.
