Gaming Innovation Group completes Titan acquisition

Gaming Innovation Group (GiG) has completed its acquisition of Titan, a supplier of SEO and content services.

In the initial announcement, it was confirmed that GiG would pay a total of €3.2m ($3.4m), which will be scheduled as €1m after closing, another €1m after 12 months and the final €1.2m after two years.

Titan’s integration will support the operational capabilities of Gentoo Media, formerly known as GiG Media, with its content and affiliate business.

The move will also impact cost-saving measures, where SEO and content costs are expected to be ‘significantly reduced’ for divisions consolidated under Titan with anticipated figures reaching up to 50%.

Jonas Warrer, Gentoo Media CEO and GiG Acting Group CEO, said: “I’m pleased to announce that we have completed the acquisition of Titan.

“This acquisition aligns with our strategic goals to enhance operational efficiencies and strengthen our position in the market. Integrating Titan’s SEO and content expertise will improve our service capabilities.

“We look forward to realising the benefits this brings to our operations and stakeholders.”

Last year, Titan reported €3.3m in revenue with an EBITDA of €0.72m, meaning that the acquisition cost came in just under the company’s revenue total.

On the initial deal, Lee Tadd, Titan Co-CEO and Co-Founder said: “We are thrilled to join forces with GiG Media.

“Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders.

“We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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