Betby has announced the expansion of its partnership with 4rabet, with a particular emphasis on the Asian market.
This development builds on their existing collaboration, which has centred on providing sportsbook solutions.
The expansion aims to leverage 4rabet’s understanding of the Asian market to increase Betby’s presence in the region.
As part of this expanded partnership, Betby plans to introduce content and features specifically tailored to the preferences of the Asian gaming community.
The move reflects both companies’ strategy to tap into the growth potential of the Asian sports betting market, which is seen as a key area for expansion.
This announcement follows a series of recent updates and expansions by Betby, including a significant content update to its Betby Games esports platform. The update added new games, modes and tournaments.
Chris Nikolopoulos, Betby CCO, said: “This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular esports content, that resonate with the Asian audience."
Alex Petrenko, 4rabet Head of Sportsbook, added: "4rabet continues to enhance its specialised offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach.”
