Blask has appointed Greg Penkov as its Chief Revenue Officer. Penkov, with over 15 years of experience in sales and business development, including five years in the gambling sector, will lead the company’s global sales and business development efforts.
His role will focus on expanding Blask's market presence and overseeing revenue growth in various regions.
Before joining Blask, Penkov held senior positions at Softswiss, where he contributed to the development of its game aggregator product. He brings experience in managing sales teams and scaling business operations within the iGaming sector.
Blask is currently expanding its coverage to offer real-time analytics across 30 markets, including Brazil, South Africa, India and Nigeria. Penkov's appointment comes as the company continues its efforts to strengthen its position within the industry.
In addition to the appointment, Blask recently entered into a data-sharing partnership with BetBlocker, a responsible gambling organisation. This collaboration aims to improve the accuracy of Blask’s analytics while enhancing BetBlocker's ability to identify gambling operators and implement effective restrictions for problem gamblers.
The partnership is part of Blask’s ongoing focus on responsible gaming practices, with both companies working together to provide support to players in various markets.
