SportsGrid Network has announced a new content partnership with Brian Christopher, a prominent casino gaming influencer, as part of its strategic expansion into casino-related programming.
The partnership with BC Ventures will see the creation of new multimedia content, including an exclusive show hosted by Christopher, which will be a key feature on SportsGrid’s forthcoming Casino & Gambling Network.
This network is set to launch next year as SportsGrid reportedly continues to diversify its content offerings beyond sports betting.
Christopher, known for his influence from streaming in the casino gaming space, will produce and lead various on-camera and audio segments as part of this collaboration.
These segments will range from regular show appearances to off-site projects and promotional content.
SportsGrid plans to leverage its production and distribution capabilities to provide branded programming that integrates Christopher’s casino content with its existing sports betting schedule.
The content will be distributed across multiple platforms, including SportsGrid.com and Christopher’s own website, FlipTheSwitch.com, offering editorial and video material for audiences on both sites.
Jeremy Stein, SportsGrid CEO, stated: "This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel.’
Brian Christopher added: "The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels and behind-the-scenes fun."
This deal follows SportsGrid’s other partnerships, such as its 2022 collaboration with Sportradar, which integrated data visualisation tools with SportsGrid’s video content to enhance sports betting coverage.
