NEWS 22 November 2016
Bookee app hopes to revolutionise mobile betting with Tinder-style functionality
By Caroline Watson
A new sports betting start-up Bookee enters the market launching its unique swipe-to-bet app. In bringing its “Tinder for betting” concept to market, the app intends to make mobile betting "personal and social" for the casual bettor.
The new industry player states that it wants to introduce consumers to a “true 21st-century gaming experience”, by marrying bookmaking with a Tinder-style yes-or-no functionality.
The basic app interface offers players a randomised "deck" of suggested small-stake personally-selected bets on a range of sports and events, giving the consumer the opportunity to swipe either left to discard or right to accept the bet.
Users are offered with a range of betting categories to choose from, ranging from football and tennis to darts and boxing. As well as this, the app offers bets tailored for specific leagues and matches.
The app streamlines the “old-fashioned” betting process by removing all manner of decision making beyond agreeing or disagreeing. Co-founders Adam Wilson and Adam Kalmanson believe that in bringing together gamification and betting, users will no longer have to "trawl through pages searching for specific bets".
Adam Kalmanson says: “Bookee is about simplicity. We invented this app because we became frustrated with how stuck in the past parts of the betting industry are. Where other sites have adapted a 100-year old infrastructure to retro-fit the smartphone revolution, the Bookee app is specifically designed for mobile use only.
“We are the first people to provide this type of service in the betting world and our strapline is ‘Swipe. Bet. Done’ because it really is that simple.”