Published
Sports Betting

Bookee app hopes to revolutionise mobile betting with Tinder-style functionality

A ne

bookee
w sports betting start-up Bookee enters the market launching its unique swipe-to-bet app. In bringing its “Tinder for betting” concept to market, the app intends to make mobile betting "personal and social" for the casual bettor.

The new industry player states that it wants to introduce consumers to a “true 21st-century gaming experience”, by marrying bookmaking with a Tinder-style yes-or-no functionality.

The basic app interface offers players a randomised "deck" of suggested small-stake personally-selected bets on a range of sports and events, giving the consumer the opportunity to swipe either left to discard or right to accept the bet.

Users are offered with a range of betting categories to choose from, ranging from football and tennis to darts and boxing. As well as this, the app offers bets tailored for specific leagues and matches.

The app streamlines the “old-fashioned” betting process by removing all manner of decision making beyond agreeing or disagreeing. Co-founders Adam Wilson and Adam Kalmanson believe that in bringing together gamification and betting, users will no longer have to "trawl through pages searching for specific bets".

Adam Kalmanson says: “Bookee is about simplicity. We invented this app because we became frustrated with how stuck in the past parts of the betting industry are. Where other sites have adapted a 100-year old infrastructure to retro-fit the smartphone revolution, the Bookee app is specifically designed for mobile use only.

“We are the first people to provide this type of service in the betting world and our strapline is ‘Swipe. Bet. Done’ because it really is that simple.”
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...