The Argentine Football Association (AFA) has announced the renewal and expansion of its partnership with SmartSoft.
Under the new agreement, SmartSoft has been elevated to the status of regional sponsor in Europe, building upon its previous role as a digital sponsor for the European market.
This updated deal aims to leverage the growing global appeal of the Argentine National Football Teams, particularly in Europe.
As part of the agreement, SmartSoft's partners will gain access to exclusive benefits, including autographed jerseys, match tickets and special access to the national teams.
Commenting on the new deal, Leandro Petersen, AFA’s Commercial and Marketing Manager, stated: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy.
“Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”
Guga Gotsadze, SmartSoft CEO, added: “Football has a unique power to unite people, and we strive to be present at these significant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment.
“Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community. Additionally, we plan new content and marketing actions with the stars of the national team."
In related news, SmartSoft also struck up a partnership with NetBet last year – a deal that saw titles from SmartSoft being integrated into NetBet's library.
