Incentive Games has announced a strategic partnership with Betway, a global online betting and gaming brand, to develop a new free-to-play football game.
The game will be launched in the UK and Ireland during the upcoming football season and is designed to enhance customer engagement through a bet builder-style mechanic.
The game will allow Betway customers to collect bets during the week for upcoming weekend fixtures, with the potential to win real cash prizes.
Players will reveal fixtures from Monday to Friday, each with two win conditions. They can return over the weekend to see if the match results meet these conditions.
The more fixtures that meet the win conditions, the higher the prize, with a perfect score of five fixtures earning a share of the jackpot.
Once the game is operational, the Incentive Labs team, consisting of R&D, data and AI specialists, will analyse user data to tailor the game further. The team will focus on using smart segmentation and AI-driven rewards to optimise the experience for users.
Victoria Harnett, Incentive Games Product Lead, commented: “We're incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway's customers that will elevate their enjoyment of the sport. We're confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, added: “We are thrilled to partner with Incentive Games and add this innovative free-to-play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
This partnership follows Incentive Games' collaborations, including a deal with OdiBets to launch a suite of crash games. The collaboration with OdiBets, announced earlier this year, introduced free-to-play and pay-to-play crash games, tailored for player acquisition and retention.
Additionally, Incentive Games partnered with Premier Bet, further expanding its influence in the gaming industry with the development of new crash games.
