Key points:
- Play’n GO have also entered the states of New Jersey, Connecticut and Michigan this year – all in partnership with DraftKings
- The Swedish company first made its US debut over two years ago in July 2022 and is now in a phase of global expansion
Play’n GO has announced further forays into the North American market in partnership with DraftKings, which has now introduced the supplier to five regulated state markets following the latest additions of Pennsylvania and West Virginia.
Following successful launches with DraftKings in three state markets earlier this year, Play’n GO has decided to expand its prior relationship with the sportsbook operator. Now, players in the Pennsylvanian and West Virginian markets will have full access to Play’n GO titles such as Colt Lightening Firestorm, Piggy Blitz and Fire Joker via the DraftKings platform.
After seeking to further solidify its European presence in April through partnering with Betsson in Spain, Play’n GO also entered the South African market with Betway in August. This latest news highlights a strategy of global expansion for the supplier, as it also looks to build its US market presence.
Good to know: DraftKings recorded its first quarter of profitability in Q2 2024 after 12 years in business
Play’n GO’s Chief Commercial Officer, Magnus Olsson, commented on the news, saying: “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration and our commitment to listening to our customers all make us... the ideal partner for any operator.
“We are proof that a sustainable, entertainment-led business model is the key to success in the long-term and we believe that this will leave us in a position to continue providing world-class content in the US and beyond for many years to come.”
