Boxxer announces Betfred as official partner
The collaboration will see Betfred’s branding featured at Boxxer events and across pre-promotional materials.
Key points:
– Boxxer has announced Betfred as an official partner, integrating the bookmaker into its boxing events and promotional activities
– The partnership includes a range of branding opportunities and the introduction of the “Betfred Fight of the Night” feature
– The collaboration begins with Boxxer’s upcoming event at the Copper Box Arena on 19 October, featuring Adam Azim vs Ohara Davies
Boxxer has announced a new partnership with Betfred. Founded in 2018 by Ben Shalom, Boxxer is a boxing promotional company and the exclusive provider of boxing content to Sky Sports.
The promotion has a diverse roster of fighters, including Chris Eubank Jr, Joshua Buatsi and Natasha Jonas, among others. Boxxer events are broadcast live on Sky Sports in the UK and Ireland, with a growing international presence across 150+ territories.
The partnership will see Betfred integrated into Boxxer’s events. This includes prominent branding across the ring, ropes and broadcast elements – as well as the introduction of the “Betfred Fight of the Night” feature.
Additionally, Betfred will be involved in pre-promotional activities and digital content creation.
The collaboration kicks off with Boxxer’s upcoming event on 19 October at the Copper Box Arena in London. The event in question features rising star Adam Azim going up against former world title challenger Ohara Davies.
Commenting on the partnership, Boxxer’s CEO Ben Shalom stated: “We’re delighted to welcome Betfred as Boxxer’s new partner. A respected, household name and born out of Greater Manchester like Boxxer, the synergies between the two brands are clear-to-see.
“We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.” Fred Done, Founder of Betfred, added: “We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with Boxxer and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”
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