Key points:
- Novibet becomes the NBA's first official betting partner in Greece in multiyear deal
- The partnership includes fan engagement initiatives, such as local events and opportunities to attend live NBA games in the US
The National Basketball Association (NBA) has entered into a multiyear partnership with Novibet, making it the league's first official betting partner in Greece.
The collaboration aims to enhance the NBA experience for Greek fans, and the partnership will see Novibet offering a range of experiences to fans in Greece, including access to official NBA merchandise.
Novibet also plans to host local events and provide select fans with the opportunity to attend live NBA games in the United States.
As part of the deal, Novibet will gain visibility across the NBA's localised social and digital media channels in Europe.
The collaboration will also see Novibet becoming the presenting partner of a localised version of NBA Pick'Em: Bracket Challenge, a free-to-play prediction game.
Commenting on the new partnership, Rodolfo Odoni, Novibet Owner, stated: “This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball.
“As NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its gripping action and vibrant culture, this collaboration represents a significant milestone for our organisation.
“Novibet will integrate NBA branding into our platforms, delivering our users a premium and immersive experience. We look forward to this exciting journey ahead, starting from today.”
Kuljeet Sindhar, NBA VP of International Gaming & Data Ventures, added: “The passionate NBA fans in Greece will now have even more opportunities to follow and connect with their favourite teams and players.
“With the 2024-25 NBA season fast approaching, we look forward to working with Novibet to engage Greek fans in new and creative ways.”
