Key Points:
-CCT is an international esports tournament
-The deal will involve exclusive content and activations
-Stake expands its partnership portfolio into esports
Stake has agreed to a deal to become the Exclusive Betting Partner for the English broadcast of the Champion of Champions Tour (CCT).
The CCT is an international esports tournament circuit organised by in-game data platform Grid, which covers multiple regions around the world.
This will be the first time Stake has entered the world of competitive gaming, with Stake likely hoping it can help to enhance the tournament’s global visibility.
Esports is viewed by Stake as a key area of growth for its business and this partnership will aid by helping to connect with a global esports audience, providing exclusive content and activations across various events throughout the tour.
Stake Chief Marketing Officer Akhil Sarin said: "At Stake, we are thrilled to expand our partnership portfolio into the ever-evolving world of esports and the Champion of Champions Tour is the perfect stage for this next step. Esports is a key area of growth for our business, and aligning with a tournament that shares our values of innovation, operational excellence and passion for competitive gaming is truly exciting.
“This collaboration will allow us to engage with a dynamic, tech-savvy audience, while also supporting the growth of the global esports ecosystem.
“We look forward to bringing exclusive content that enhances the experience for fans and players alike, marking the beginning of an exciting journey into this progressive and rapidly expanding industry."
Grid Chief Sales Officer Mikael Westerling added: "We are delighted to welcome Stake as a global sponsor for the Champion of Champions Tour.
"Stake's reputation for innovation, support of traditional sports and entertainment makes them a perfect partner for the CCT. Together, we look forward to elevating the tournament experience for players, fans and the entire esports community."
This continues a busy week within esports, which has also seen Beter partner with 10bet to provide its propriety ESportsBattle tournaments and Abios signing a deal with Svenska Spel to provide the operator with the full range of its esoccer products.
