Key points:
- Beter will provide 10bet with its ESportsBattle tournaments
- The initial launch will include eFootball and eBasketball, with potential for future additions
- The partnership aims to enhance 10bet’s esports offerings in key markets such as the UK and South Africa
Beter has formed a partnership with operator 10bet. Under the agreement, Beter will supply its proprietary ESportsBattle tournaments to 10bet, starting with eFootball and eBasketball.
The partnership is expected to strengthen 10bet’s esports betting options, particularly in the UK and South African markets.
This collaboration allows 10bet to expand its offering by providing around-the-clock betting on esports events.
The integration of Beter’s content into 10bet’s platform was facilitated through Playtech, a technology company that partnered with Beter earlier in 2024. Playtech’s platform provides access to Beter’s portfolio of esports products, enabling operators like 10bet to enhance their offerings.
Good to know: Both companies have indicated potential for further collaboration, with opportunities for expanding the partnership to include additional markets and services in the future.
In September 2024, Beter extended its partnership with Grid to improve data visualisations for esports betting, incorporating tools such as the Map Winner Prediction Tracker and Series Scoreboard to provide real-time insights for bettors.
Additionally, Beter partnered with Codere in August 2024 to supply its esports content in Spain and Latin America and in July 2024, it signed an agreement with SportyBet to provide sports and esports content across African markets.
