Key points:
- The campaign will begin airing on television on 17 October
- Titled “The Chris Rockin’ Locker Room Speech,” the advertisement hopes to drive awareness of the brand and key betting markets
BetMGM has announced that comedian Chris Rock will star in a second advertising campaign to help promote the operator to UK audiences. The advertisement will begin to run on television, digital, radio and social platforms on 17 October.
“This new creative territory of the ‘Chris Rockin' Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration,” LeoVegas Group Director of Brand Dan Towse said.
“A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform.”
The “Chris Rockin’ Locker Room Speech” features the comedian speaking passionately to a group of athletes from various sports in a locker room setting. His speech helps to promote key betting markets such as football, darts and horse racing.
Good to know: BetMGM became the official betting partner of Premier League side Tottenham Hotspur on 1 July
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert that will promote responsible gambling. In addition, a casino edit will form part of the wider activity.
BetMGM spoke on how Rock was a natural fit for the campaign, having said, “BetMGM wanted a globally recognised talent who could launch the brand in the UK. Who better than American comedian Chris Rock!”
On 22 September 2023, BetMGM marked its full UK launch with the first campaign Rock starred in for the operator.
