Key points:
- BetGoodwin partners with EveryMatrix to implement sportsbook and platform technologies
- The collaboration includes sportsbook features and risk management services
- BetGoodwin aims to improve operations and enhance offerings in the UK market
EveryMatrix has entered into a multi-year agreement with UK-based sportsbook operator BetGoodwin, aiming to enhance the operator’s sportsbook operations through the integration of EveryMatrix’s OddsMatrix technology.
This collaboration will allow BetGoodwin to use a suite of advanced sports betting solutions, focusing on both digital and in-play betting across multiple sports.
BetGoodwin will gain access to over 100,000 live matches monthly, as well as player-oriented features such as Bet Builder, Cash Out, Early Payout and Odds Boost.
Additionally, BetGoodwin will incorporate EveryMatrix’s platform services, including CasinoEngine, GamMatrix for player management and MoneyMatrix for payment processing, with the aim of streamlining operational efficiency.
Good to know: BetGoodwin's decision to collaborate with EveryMatrix follows the latter's acquisition of FSB Technology earlier in 2024. BetGoodwin, which initially launched on FSB's platform in 2022, is now transitioning to EveryMatrix’s technology to support its ongoing growth in the UK sports betting market
In October 2024, EveryMatrix partnered with 1spin4win, integrating over 100 slot games into its CasinoEngine platform.
BetGoodwin will also benefit from future integrations of proprietary racing products from OddsMatrix, aligning with its focus on expanding its horseracing offerings.
