Betfred launches new studio for ‘Nifty 50’ game
The lottery game is exclusive to Betfred and operated from the company’s UK headquarters.
Key Points
– The studio is located at the head office in Birchwood, Warrington
– The presenters will be Joshua Littlehales and Grace Constantinou
– The Nifty 50 game will be drawn five times a day
Operator Betfred has launched a new studio and team of presenters for its Nifty 50 lottery game.
The Nifty 50 fixed odds game will have five live draws each day that can be viewed live on the Betfred YouTube channel. These will be held every day, except for Christmas Day, at 11.30am, 2.30pm, 5.30pm, 6.30pm and 7.30pm UK time.
This will be hosted by the two presenters, Joshua Littlehales and Grace Constantinou.
Littlehales said: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
The studio is part of a wider refurbishment project at Betfred and will be located at the company’s headquarters in Birchwood, Warrington.
On the launch, Constantinou said: “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Fred Done, Betfred owner, said: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Paul Sudlow was commissioned as the production designer, having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
Only a few weeks ago, Boxxer announced Betfred as its official partner and introduced the “Betfred Fight of the Night” feature.
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