Light & Wonder and SkyCity Entertainment Group agree new seven-year deal
This relates to enhancing responsible gaming initiatives and enhancing the player experience.
Key points:
– SkyCity will utilise L&W Engage for enhancing the player experience and strengthening responsible gambling measures
– Light & Wonder’s iVISTA platform will also be a part of the deal to upgrade SkyCity’s casino floors
Light & Wonder and SkyCity Entertainment Group have signed a seven-year Platform as a Service (PaaS) systems deal in New Zealand and Australia.
SkyCity will utilise L&W Engage, a platform that allows operators to leverage data related to the customer journey, to enhance the player experience, which includes software, hardware and custom development services.
This platform will also be used by the operator to strengthen responsible gaming measures and customer engagement, with the technology including loyalty features and tools.
On top of this, SkyCity will use Light & Wonder’s iVISTA technology platform to upgrade its casino floors related to the player interface on gaming machines, improving the player experience for customer service and responsible gaming.
Light & Wonder President of Global Systems and Services Jon Wolfe said: “Light & Wonder is committed to delivering innovative technology that drives our customers’ success while fostering a responsible gaming environment.
Good to know: Light & Wonder was also victorious at the Global Gaming Awards Americas 2024 with its Engage AI product
“Our solutions are designed to enhance the player experience and boost operational efficiency, and we’re proud that L&W Engage supports initiatives that help our customers thrive responsibly.”
SkyCity Group Manager Product Performance & Analysis Judd Hallas added: “SkyCity is transforming the customer experience with the introduction of 100% carded play at our casinos.
“The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritises customer care.”
In other responsible gambling news, GamCare has called on banks to identify and support customers impacted by gambling.
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