Key points:
- Swifty Sports IE has officially launched
- Ireland is viewed by the company as having "immense" growth potential within online gambling
Swifty Global has announced the launch of its sportsbook in Ireland.
This comes after the completion and approval of the gold-standard certification process with Gaming Laboratories International (GLI) for its B2B gaming platform, which was started in October last year and was completed by Q4 last year.
Earlier this year, the company stated it was going to be entering the Irish market, having secured approval for an Irish gambling licence, with Swifty at the time underlining that it expected a significant increase in profits as a result of this market entry.
Good to know: Swifty Global launched its sports betting arm, Swifty Gaming, in September 2022
Swifty Sports IE is now fully available to users across the country and brings sportsbook and online casino services to the Irish market.
Swifty Global CEO James Gibbons said: “We’re thrilled to bring Swifty Sports IE to Ireland, marking an important step in delivering an exceptional sports betting and casino experience for the region. Ireland’s dynamic market presents immense growth potential, and we’re excited to position Swifty Sports IE as a leader in this space.
“With access to hundreds of thousands of sporting events each month, our platform offers a premier experience tailored for the Irish users. Additionally, our ongoing merger with SGN will further strengthen our capabilities, fueling further innovation and value for our users and shareholders alike.”
In other sports betting news, Rootz’s flagship brand, Wildz has introduced a sportsbook to its offering.
