Key points:
- Magnus Carlsen, five-time Chess World Champion, is the face of Betby’s 'Make Your Move' campaign
- The initiative reportedly focuses on the importance of strategic decision-making in sportsbook operations
- The campaign follows Betby’s recent global expansions and technology partnerships
Betby has launched a new marketing campaign titled 'Make Your Move,' featuring chess Grandmaster Magnus Carlsen. The campaign reportedly focuses on the importance of strategy and decision-making for success in the competitive iGaming industry.
In the campaign, Carlsen is depicted evaluating scenarios and making calculated moves, drawing parallels between the strategy required in chess and the decision-making involved in managing sportsbook operations.
Good to know: Betby aims to use the campaign to underscore the value of strategic planning for iGaming operators.
Betby’s Head of Marketing, Pierre Pulis, said: “Magnus Carlsen embodies the precision, strategy and vision needed to excel at the highest level – qualities that resonate deeply with Betby's mission. As a five-time Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape."
In October 2024, Betby partnered with Moonrail to enhance sportsbook and esports operations for CSGOEmpire, focusing on trading and risk management across multiple markets. In September, Betby expanded its presence in Asia through a collaboration with 4rabet, offering tailored solutions for the region.
