Key points:
- LeoVegas Group joins EGBA to support initiatives on safer gambling, responsible advertising and EU anti-money laundering compliance
- The partnership reinforces EGBA’s presence in the Nordics and expands its industry representation
- LeoVegas has been actively expanding its global operations, including the acquisition of Tipico’s US sportsbook platform in 2024
The European Gaming and Betting Association (EGBA) has announced that LeoVegas Group, an online gambling operator, has joined the association as its newest member.
This partnership aims to improve cooperation within the online gambling industry and increase EGBA’s efforts to promote safer gambling practices and regulatory compliance across Europe.
The addition of LeoVegas to EGBA is expected to strengthen the association’s representation in key Nordic markets, where the company has an established presence.
LeoVegas will participate in EGBA’s working groups, contributing to initiatives on responsible advertising, EU anti-money laundering (AML) compliance and the implementation of safer gambling measures.
Carl Brincat, LeoVegas Director of Policy & Regulatory Affairs, said: "As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA's important work. This partnership aligns perfectly with our vision of leading the way towards a sustainable and well-regulated gambling industry in Europe."
EGBA Secretary General Maarten Haijer added: "As a leader in our industry and with strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe. We look forward to working closely with our new colleagues on our shared commitment to high industry standards."
In 2024, LeoVegas acquired Tipico’s US sportsbook platform, enabling it to manage proprietary sportsbook technology in international markets. This acquisition marked a strategic step in LeoVegas’ global expansion under its parent company, MGM Resorts International.
Earlier in the year, LeoVegas also extended its partnership with Playtech, integrating its platform technology into Dutch operations and other European markets.
