Playson partners with Lottoland to expand European reach
Playson’s slot titles, including Fire Coins: Hold and Win, are now live on Lottoland’s platform, extending the supplier’s presence to a global audience of over 20 million players.
Key points:
– Lottoland’s customers can now access Playson’s slot games via Relax Gaming’s platform integration
– Titles such as Legend of Cleopatra Megaways and Sunny Fruits 2: Hold and Win are among the first releases
– This partnership aligns with Playson’s broader expansion strategy in regulated European markets
Playson has launched its portfolio of games with Lottoland, a Gibraltar-based operator. This collaboration enables Lottoland’s 20 million-strong customer base to access Playson’s titles, bolstering the operator’s casino offering in regulated European markets, including the UK.
The integration, facilitated through Relax Gaming’s platform, has initially introduced games like Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways.
Good to know: Additional Playson titles are expected to roll out on Lottoland’s platform in the coming months.
Lottoland, known for offering over 30 global lottery draws, also features a growing casino portfolio. By adding Playson’s slots, the operator seeks to provide a more diverse gaming experience for its players.
Playson’s Sales Director, Blanka Homor, commented: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our array of slots to players across the continent’s most mature regions.”
In October 2024, Playson partnered with Rank Group to supply titles like Coin Strike: Hold and Win to Grosvenor Casino and Mecca Bingo in the UK. This deal added to Playson’s ongoing partnerships in Europe and recent licensing in Peru, which facilitated its entry into the Latin American market.
Playson has also signed agreements with operators like Sportbet in Italy and Premier Gaming in Sweden.
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