Key points:
- Tipico is set to acquire Novomatic’s Admiral Group in Austria
- Novomatic has stated that it is looking to switch its focus to international operations
- The deal is still currently subject to regulatory approval
Operator Tipico is set to acquire a 100% stake in Atlas Group Gmbh, the parent company of Novomatic AG’s Admiral Group in Austria, following the announcement of an agreement between the two companies.
This latest announcement comes as Tipico, a German organisation, looks to further bolster its operations in neighbouring nation Austria. On the other side of the deal, Novomatic has confirmed that the strategic sale of Admiral in Austria comes as part of the company’s recent strategy of focusing on its international business orientation.
Although an agreement has been reached between the two companies, the deal is still subject to regulatory approval.
For Tipico, this news falls in the wake of an announcement in July that the German Federal Court of Justice would be referring the operator’s high-profile legal case to the European Court of Justice (ECJ). Moreover, in June, the company appointed a new CEO in Axel Hefer, who originally joined Tipico as COO in November 2023.
Hefer said: “This agreement is an important milestone in Tipico’s expansion strategy to further broaden our leading role in the German-speaking market and strengthen our position in Austria.”
“For 20 years, Tipico has stood for state-of-the-art technology, innovative products, and consumer protection. We are pleased to have found in the Admiral Group a partner who shares these same values. We look forward to a successful future in the Austrian sports betting and gaming market.”
Good to know: Last summer, LeoVegas Group acquired Tipico’s US sportsbook platform
For Novomatic, this latest deal comes shortly after the organisation appointed a new CEO of its Dutch operations last September. The company also debuted its Fazi Mega Pay machines in Colombia last year.
Stefan Krenn, Member of the Executive Board at Novomatic AG, also spoke on the news of a sale, stating: “We have decided to sell the Admiral Group in Austria in order to focus on international growth markets and drive further global expansion.
"In Tipico, we found a highly professional and reliable partner who will continue to operate Admiral in Austria successfully and sustainably.”
