Key points:
- Playson takes another significant stride in the UK regulated market by partnering with Flutter
- Two games will initially go live on Paddy Power and Betfair
Playson has taken another major step in the UK regulated market by securing a deal with Flutter Entertainment to launch its games via Paddy Power and Betfair.
With this deal, two of Playson’s game titles, namely Energy Coins: Hold and Win, and 3 Pot Riches: Hold and Win, will both go live across both Flutter brands via Relax Gaming’s aggregation platform, will others will follow over the coming months.
As well as the introduction of more games to this deal, the partnership itself is also set to be expanded into the regulated markets of Spain, Italy and Brazil, regions where Flutter have made significant strides over the past year.
For Playson, this marks another deal secured within the UK, having partnered with in the UK with Rank Group in October, while in June the supplier secured an agreement with BoyleSports covering both the UK as well as Peru.
Good to know: Flutter last week revised its 2024 financial outlook after reporting unfavourable US sports betting results in November and December
Playson Sales Director Blanka Homor said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.
“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”
