Key points:
- Soft2Bet will help to power Waddibet.com/ng
- Channels Media Group will utilise Soft2Bet’s MEGA
Soft2Bet has made its foray into the African market by partnering with Nigerian media company Channels Media Group.
Through this deal, the supplier will provide its platform solution and Managed Services, helping to power Waddibet.com/ng, which is the media company’s online sports betting and casino offering.
Channels Media Group will utilise Soft2Bet’s Motivational Engineering Gamification Application (MEGA) to help deliver content and drive player engagement, as the supplier will look to take advantage of the media company’s local knowledge.
Soft2Bet Chief Business Development Officer Martin Collins said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV.
“Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Channels Media Group Group Strategist & Consultant Tobi Momoh added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations.
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“We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market.
“Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
Reflecting on its 2024, Soft2Bet last week released an exclusive report looking at areas of the business such as market expansion and financial performance.
