Key points:
- Pragmatic Play announced as the main sponsor of Aprilia Racing for the 2025 MotoGP season, featuring World Champion Jorge Martín
- Branding will feature on Aprilia Racing’s bikes, gear and promotional materials
Pragmatic Play has announced a new sponsorship deal with Aprilia Racing for the 2025 MotoGP season – a deal that pairs the company with one of Europe's most successful motorcycle racing teams in Grand Prix history.
The partnership will see Pragmatic Play's branding featured across Aprilia Racing's bikes, team gear and promotional materials throughout the season.
Aprilia Racing enters the 2025 season with a strong lineup featuring current World Champion Jorge Martín and Marco Bezzecchi, with the season opener scheduled for 2 March.
Commenting on the sponsorship deal, Irina Cornides, COO at Pragmatic Play, stated: “With its rich racing pedigree, relentless drive to succeed and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play.
“We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.”
Massimo Rivola, CEO of Aprilia Racing, added: “We are particularly pleased to welcome a new partner of the calibre of Pragmatic Play. The goal is to build a collaboration based on trust, innovation and a shared vision for the medium to long term.”
It has been a busy start to the year for Pragmatic Play, with the company striking up several other partnerships already in 2025.
Earlier this week, for example, Pragmatic Play became Flutter's exclusive live casino tables provider for UK and Ireland operations, in an agreement that encompasses major brands like Paddy Power, Betfair and Sky Vegas.
The company also expanded its sports betting capabilities shortly prior to this through a partnership with Sporting Risk, introducing player markets and trading tools across global football competitions.
