Key points:
- Hard Rock Casino celebrates the Lunar New Year with themed games, decorations and limited-time menu items
- New game titles include Phoenix Link, Ju Cai Jin Gui and Ascending Fortunes Pagoda Rising
Hard Rock Casino Northern Indiana is boosting its gaming portfolio with new Asian-themed attractions to commemorate the Chinese Lunar New Year celebrations from 29 January to 1 February 2025.
The casino floor is also being updated with four new gaming installations from Aristocrat Gaming and Incredible Technologies.
Notable additions to Hard Rock’s roster include Phoenix Link – a game featuring four distinct titles with Hold & Spin mechanics and multiplier opportunities.
The update also sees the addition of Ju Cai Jin Gui, a new title that builds on the legacy of Aristocrat's Fu Dai Lian Lian series.
Other offerings include Triple Supreme Xtreme – combining multiple bonus features and reel sizes – and Ascending Fortunes Pagoda Rising by Incredible Technologies.
Good to know: Hard Rock's nod to Asian gaming markets continues to yield results, as evidenced by their baccarat performance; the casino’s December 2024 figures showed a baccarat drop of $34.1m and a win of $5.86m – more than double the combined baccarat win of all other Indiana casinos
Beyond the gaming expansion, the property is adopting traditional Lunar New Year aesthetics with festive decorations throughout the venue.
The celebration also extends to the culinary realm with limited-time offerings, including Steamed Chilean Seabass, Golden Lobster and Abalone dishes.
This expansion coincides with broader corporate developments, with Hard Rock recently announcing the integration of Hard Rock Bet into their Unity loyalty program, enabling cross-platform reward accumulation across the company's global network of properties.