Key points:
- Greentube has entered a new content distribution deal with bet365
- The operator will now distribute Greentube’s games in Brazil
- This latest development follows additional deals in the region for bet365
Greentube, Novomatic's online gaming division, has announced a new collaborative effort with bet365 which will see the operator distribute the supplier’s gaming titles in the Brazilian market.
Following this latest deal, Greentube titles such as Piggy Prizes and Diamond Link are now officially live in the newly regulated Brazilian online gaming market through the bet365 platform. This latest expansive move falls in the wake of an additional market entry for greentube, which saw the supplier partner with Veikkaus for its Finnish debut in October 2024.
Further, the company also made an additional foray into the US market in Q4 2024, brokering a content distribution agreement with Hard Rock Digitial in New Jersey.
Speaking on this latest development, David Bolas, Commercial Director at Greentube, said: “We are thrilled to launch with a key partner like bet365 on day one of this newly regulated market. This collaboration will allow us to expand our gaming footprint in Brazil further. The new regulatory environment represents an exciting opportunity to continue to offer our top-tier gaming content while guaranteeing a secure and enjoyable experience for players.”
This latest news comes at the end of a very busy month for bet365 which saw the operator kick off the year with its FY2024 report, in which the company reported a £3.72bn ($4.63bn) turnover for the period.
Good to know: Greentube & bet365 are two of the 68 initial online gambling organisations authorised to operate in the newly regulated Brazilian iGaming market
Following on from this bet365 announced an additional Brazil-based partnership agreement with Incentive Games and – earlier this week – it was revealed that the company’s owners were among the highest taxpayers in the UK in 2024.
Regarding this latest partnership agreement, a bet365 spokesperson also commented, saying: “We are delighted to partner with Greentube and bring their diverse range of games to our platform in Brazil. Greentube’s reputation for delivering top-quality content aligns perfectly with our commitment to providing the best gaming experience for our customers. We look forward to a successful partnership to enhance our offering in this exciting new market.”
