Key points:
- There will be direct integration into SzZrt’s existing iLottery platform
- Eight eInstant game titles to be released to players in Hungary in the first instance
NeoGames Studio, Aristocrat Interactive’s iLottery content studio, has signed a five-year agreement with Hungary’s National Lottery Szerencsejáték Zrt (SzZrt).
This deal will involve the launch of NeoGames Studio’s eInstant games in the Hungarian market and comes via direct integration into SzZrt’s existing iLottery platform.
Eight eInstant game titles will be launched initially onto the SzZrt platform, with a further five set to be released soon.
NeoGames Studio now boasts 31 lottery partnerships globally, 18 of which are in Europe, with a recent example being in December when it agreed a deal to supply eInstant games to the Kentucky Lottery through a partnership with IGT.
Good to know: Chris Shaban will feature in the March/April edition of Gambling Insider, contributing to a piece delving into the rise in popularity of eInstant games
SzZrt Director of Strategy Sándor Uszkay-Boiskó said: “We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation of, having proved in Hungary again their ability in developing high-quality eInstant games.
“Their localised content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles.”
Aristocrat Interactive iLottery Managing Director Chris Shaban added: “We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator.
“This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localised content.”
