Key points:
- Deal involves NeoGames Studio eInstant games
- Aristocrat Interactive will also help to fund scholarships and grants through this partnership
Aristocrat Interactive has agreed a deal with IGT Global Solutions Corporation as it extends its presence in the iLottery market in the US with the Kentucky Lottery.
With this agreement, Aristocrat Interactive will supply its NeoGames Studio eInstant games to the Kentucky Lottery from next year, expanding its iLottery presence in the US to eight states, which also includes the likes of the Georgia and Pennsylvania lotteries.
This collaboration will also see Aristocrat Interactive help in funding scholarships and grants for college students and families in the Bluegrass State, with the Kentucky Lottery having funded more than $5bn in scholarships and grants for education since 1999.
Kentucky Lottery President and CEO Mary Harville said: “The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do.
“This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth.”
Good to know: Aristocrat Interactive this week expanded its presence in Mexico through a partnership with Big Bola
Aristocrat Interactive iLottery Managing Director Chris Shaban added: “We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders.
“This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes.”
In recent months, the Kentucky Lottery has also extended its existing agreement with Scientific Games with a new 10-year deal.
