Key points:
- BetMakers extends agreement with Dabble to supply Price Manager and Racelab technology for UK expansion
- Dabble has relied on BetMakers’ racing data solutions to support growth in the Australian betting market
- BetMakers recently acquired Protocol Zone's intellectual property as part of its broader technology development strategy
BetMakers Technology Group has expanded its partnership with Dabble, providing the online betting operator with its Price Manager and Racelab technology solutions as it prepares to enter the UK market.
The agreement builds on BetMakers’ existing collaboration with Dabble, which has used its racing data and pricing tools to develop its operations in Australia.
The partnership will see Dabble integrate BetMakers’ Price Manager platform for both its Australian and UK betting offerings, allowing the operator to adjust pricing strategies in real-time.
Additionally, the Racelab form product will be implemented to improve Dabble’s racing data capabilities.
Dabble has seen growth in the Australian market, where it has used BetMakers’ technology to support its customer engagement and wagering operations.
The agreement follows BetMakers’ recent acquisition of Protocol Zone’s intellectual property and software for AU$1.5m (US$0.9m). That purchase included API data feeds, rating models and digital tote technology, which BetMakers is integrating into its new GTX software suite. The company has stated that these developments will provide cost efficiencies across its wagering and technology platforms.
Good to know: With its move into the UK, Dabble will now compete in one of the world’s largest betting markets, using BetMakers’ data and pricing tools to optimise its offerings
Dabble CEO Tom Rundle commented: BetMakers’ solutions, including the Price Manager and Racelab products, will play a key role in ensuring we continue to deliver unrivalled racing products and a seamless customer experience. We are excited to take this next step with BetMakers by our side.”
BetMakers CEO Jake Henson added: “We’re thrilled to strengthen our partnership with Dabble as they take this bold step into the UK market. Our Price Manager solution has been a cornerstone of its racing product success in Australia and the addition of our Racelab ProFORM product will provide even greater value to its customers.”
