Key points:
- FanDuel Sports Network and Are You Watching This?! (RUWT) will implement real-time sports alerts to highlight key game moments
- The partnership follows industry trends toward integrating data-driven engagement tools into sports media platforms
- FanDuel Sports Network continues to expand its interactive offerings, including recent responsible gaming initiatives and live streaming partnerships
FanDuel Sports Network has announced a partnership with Are You Watching This?! (RUWT) to integrate real-time sports excitement alerts into its platform.
RUWT’s Excitement Analytics system will provide automated notifications to FanDuel Sports Network app users, identifying major in-game moments such as overtime finishes, record-setting performances and close contests.
The integration will allow FanDuel Sports Network to use RUWT’s analytics within its Customer Relationship Management System to generate targeted alerts. The goal is to encourage higher viewership engagement by notifying users when games reach significant moments.
The notifications will be based on real-time data and aim to enhance the network’s coverage of 30 NBA, NHL and MLB teams. Additionally, RUWT’s system will generate summaries explaining why a game is notable, providing users with context alongside the alerts.
Good to know: The partnership aligns with a broader trend of sports media platforms incorporating real-time engagement tools. As regulatory scrutiny increases across both sports betting and digital engagement practices, networks and sportsbooks have sought to integrate data-driven features to maintain audience retention
FanDuel Sports Network has expanded its interactive features in recent months. The company reported that nearly 3.5 million customers engaged with its "My Spend" responsible gaming tool during the 2024/25 NFL season. The tool allows users to track betting activity and set limits.
In addition to responsible gaming tools, FanDuel has focused on live sports integration. In 2025, the company announced a partnership with the Professional Women’s Hockey League (PWHL), making FanDuel the official sportsbook and in-app streaming partner. The agreement provides users access to up to 90 PWHL games directly within the FanDuel platform.
