Key points:
- Altenar has penned a new partnership deal with MerkurXTip
- This new collaboration will see the software replace MerkurXTip current sportsbook
- Altenar brokered its first deal in the Czech market in 2024
Provider Altenar has announced the signing of a new deal to provide Czech operator, MerkurXTip, with its fully-managed sportsbook solution, replacing the operator’s current product.
The Merkur casino brand, formerly known as the Gauselmann Group, has been operating since the 1970’s and launched the online platform, MerkurXTip CZ, in 2022. Now, as part of this new deal, Altenar is set to replace the operator’s current sportsbook with its own platform solution.
After initially setting up to provide sportsbook solutions in 2011, Altenar first entered the Czech market in 2024 and has already forged ongoing partnerships with both Data.Bet and Kingsbet CZ.
Sam Hill, Altenar’s Sales Director, spoke on this latest deal, saying: “The Merkur Group is a fantastic business with real heritage across the industry. To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Good to know: Altenar received its B2B supplier licence for the Danish market in January 2025
MerkurXTip CZ’s CEO, Stanislav Sopko, also commented: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurxTip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
