Key points:
- PlayUzu has launched a TV and billboard campaign across Peru to increase brand awareness
- The campaign follows the brand’s entry into the Peruvian market under the country’s new regulatory framework
- The initiative builds on PlayUzu’s presence in Spain, Mexico and Buenos Aires City
PlayUzu, the Spanish-language online casino operated by SkillOnNet, has launched a nationwide advertising campaign in Peru, featuring TV and billboard promotions aimed at increasing brand awareness.
The initiative follows PlayUzu’s entry into the Peruvian market in November 2024, under the country’s recently introduced licensing regulations for online gambling.
The campaign includes prime-time television advertisements on major Peruvian networks, as well as billboards placed in key locations throughout Lima.
In addition to these traditional marketing efforts, PlayUzu is expanding its digital reach through social media engagement, influencer collaborations and search engine marketing.
Good to know: The brand, which operates without wagering requirements, has previously established a presence in Spain, Mexico and Buenos Aires City
With this latest marketing push, PlayUzu seeks to expand its player base in Peru’s competitive online casino market.
SkillOnNet’s Head of Marketing for Spain and Latin America, Helena Rico, stated: “With this campaign, we want to show Peruvian players that PlayUzu is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play.”
In March 2024, PlayUzu partnered with Stakelogic to offer slots and live casino games in the Mexican market. The agreement introduced Stakelogic’s slot titles, including Wild Hogs and Tiki Tiki Hold ‘N’ Win, as well as live casino games such as Speed Baccarat and Super Stake Blackjack, to PlayUzu’s platform.
