Key points:
- WeDoCRM’s white paper provides actionable strategies for using CRM systems to optimise fan engagement in football.
- Case studies include Tottenham Hotspur’s use of Salesforce for enhanced fan experiences and Arsenal's CRM-driven £150m ($192.6m) sponsorship deal with Emirates.
- Industry insights are shared by two CRM experts, including former Rangers FC CRM Manager and a former head of growth at Emirates and Wembley Stadium.
WeDoCRM has published a new white paper, 'How to maximise fan engagement with CRM,' outlining how football and sports clubs can use fan data to improve engagement, enhance match-day experiences and increase revenue.
Football clubs specifically are increasingly relying on customer relationship management (CRM) systems to stay competitive by leveraging data-driven insights that allow for more personalised communication with fans.
Co-authored by two of WeDoCRM’s leading experts, the white paper highlights the success of clubs like Tottenham Hotspur, which partnered with Salesforce to enhance fan interactions, and Arsenal, which secured a major sponsorship deal with Emirates, citing CRM data as a key factor in negotiations.
Across Europe, clubs such as FC Barcelona and Real Madrid are also using CRM across their digital channels.
Vanessa Mallia, Head of Growth at WeDoCRM, explained: “In today’s hyper-competitive football landscape, clubs need data-driven strategies that connect with their fans. Our new white paper explores how UK football clubs can use CRM to build lasting relationships and drive revenue.”
By sharing real-world examples and expert insights, WeDoCRM is aiming to showcase the value of CRM systems for clubs looking to make the most of their fan data.
