Key points:
- A range of games from Incentive Games' suite will be available to Aristocrat Interactive's operator partners
- The partnership is one of several signed by Aristocrat so far this year
Incentive Games has partnered with Aristocrat Interactive, Aristocrat’s real-money gaming (RMG) division.
As part of the deal, Incentive Games will distribute games from its free-to-play and RMG suite through Aristocrat Interactive’s network, allowing the games to be accessed by Aristocrat's range of operator partners.
On the partnership, John Gordon, Incentive Games CEO, said: "We are thrilled to work with Aristocrat Interactive, a renowned industry leader and exceptional aggregator that we know will showcase our games with the care and attention they deserve. The agreement marks a landmark moment for our company, opening the door to new markets and enabling us to bring our best-in-class products to new audiences worldwide.”
Aristocrat Interactive Content & Aggregation Director of Partnerships Ashley Bloor added: “We are delighted to offer Incentive Games content through our aggregation platform, further enhancing our ability to provide diverse and dynamic experiences for our customers. This is an exciting opportunity to expand our portfolio, and we look forward to working closely with Incentive Games to create exceptional, tailored experiences that help us deliver premium gaming experiences to our global audience."
Incentive Games is not the first company to partner with Aristocrat Interactive this year. In January, the supplier partnered with Yggdrasil, giving it exclusive rights to distribute its games portfolio in North America via Aristocrat’s Ignite platform. It also partnered with the Hungarian National Lottery, with its iLottery content studio, NeoGames, signing a five-year agreement with the lottery.
Last month, Aristrocrat Interactive brought on Nir Hakarmeli as iGaming & Sports Managing Director. Hakarmeli brings almost 15 years of experience to the role, having worked for other major operators including Evoke and William Hill.
