Fanatics Sportsbook partners with Jalen Rose for NCAA tournament campaign
The initiative coincides with the NCAA Tournament and includes a $5m FanCash promotion, as Fanatics continues to expand its sportsbook operations across the US.
Key points:
– Fanatics Sportsbook has partnered with former basketball player Jalen Rose for its NCAA Tournament campaign
– The promotion offers a $5m FanCash Drop for bettors placing a $20 parlay on college basketball
– Fanatics Sportsbook has expanded to 21 states, reaching approximately 95% of the US online sports betting market
Fanatics Sportsbook has announced a promotional campaign for the NCAA Tournament, featuring former Michigan and NBA player Jalen Rose.
The campaign, titled “Embrace the Chaos”, includes a $5m FanCash Drop, rewarding users who place a $20 parlay on college basketball.
Regardless of the outcome, bettors will receive a share of the FanCash, which can be redeemed for merchandise, collectibles and other rewards within the Fanatics ecosystem.
In addition to the FanCash Drop, Fanatics Sportsbook is offering a sweepstakes contest where participants can win a trip to the national title game in Texas by submitting their parlay slips via social media.
Good to know: The campaign includes a series of commercials featuring Rose. The advertisements will air across multiple networks in key markets, with additional digital elements such as a Snapchat filter and an interactive video ad
In May 2024, Fanatics Sportsbook launched in Wyoming, marking its 21st operational state. The sportsbook is now available to approximately 95% of the US online sports betting market, following its acquisition of PointsBet’s US business in April 2024.
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