NetBet to serve as UFC’s official sportsbook partner across Europe
Beginning with the UFC Fight Night event on 22 March, NetBet will maintain a significant presence in the octagon, on UFC’s international broadcast and across digital platforms.
Key points:
– The collaboration marks NetBet as the MMA organisation’s official sportsbook and betting partner in the UK, Ireland, Greece, Italy and Romania
– The UFC currently produces more than 40 live events each year across multiple countries, holding its most recent pay-per-view event from Las Vegas, Nevada
The Ultimate Fighting Championship (UFC) has officially named NetBet as its sportsbook and betting partner across the UK, Ireland, Greece, Italy and Romania through a new marketing partnership.
Starting with the UFC Fight Night Event on 22 March from the O2 Arena in London, NetBet will maintain a significant presence in the octagon, on UFC’s international broadcast as well as across digital and social platforms.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” TKO SVP and Head of International Business Nicholas Smith said.
“We couldn’t be kicking it off at a better time than with UFC Fight Night: Edwards vs. Brady, our marquee event this year in London, UK.”
The mixed martial arts (MMA) organisation currently produces over 40 live events annually across multiple countries, most recently holding its pay-per-view UFC 313 event from the T-Mobile Arena in Las Vegas.
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“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect,” NetBet CEO Marcel Prioteasa said.
“As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”
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