Key points:
- Dean Sturridge, a former Premier League footballer, becomes Gordon Moody's new ambassador
- The appointment aims to raise awareness about gambling addiction and support recovery
- As part of the role, Sturridge will share personal experiences to help reduce stigma and encourage help-seeking
Gordon Moody has announced the appointment of former professional footballer Dean Sturridge as its newest official ambassador.
The announcement was made on Gambling Harms Awareness Day and aims to boost the charity’s ability to support individuals affected by gambling-related harm.
Sturridge, who played as a striker in the Premier League for Derby County, Leicester City and Wolverhampton Wanderers, will use his platform and personal experiences to advocate for awareness and support for those struggling with gambling addiction.
Commenting on his involvement, Sturridge stated: “I’m incredibly excited to be joining Gordon Moody as their ambassador. After my career in football, I’ve seen firsthand how important it is to use your platform to create positive change.
“Gambling addiction is an issue that affects countless lives, and through this partnership and by sharing my own experiences with gambling harm, I hope to raise awareness, offer support and make a real difference.”
Monica Shafaq, CEO of Gordon Moody, added: “Dean’s decision to join Gordon Moody as an ambassador is a game-changer for our mission, not only does he bring the dedication and discipline of a top-level athlete, but his own lived experience gives him a unique and powerful voice in the conversation around gambling harm.
“From tackling opponents on the pitch to tackling the stigma and challenges of gambling addiction, Dean’s passion, integrity and firsthand understanding will inspire others to seek help and show that recovery is possible.”
