Liverpool launches new initiative to address gambling-related harm

Liverpool City Council and Liverpool John Moores University have initiated a comprehensive campaign to address gambling-related harms, following a study revealing some of the challenges faced by the city’s residents.

Liverpool launches new initiative to address gambling-related harm

Key points:

– A new study found that 30% of adults in Liverpool gamble annually, with 12% at risk of harm – double the national average

– Liverpool City Council and LJMU are leading a cross-sector initiative to address gambling-related harm through research and policy action

– A recent workshop brought together key stakeholders to develop strategies, with further engagement planned to implement long-term solutions

Liverpool has taken a new step in tackling gambling-related harm, following research that highlights the scale of the issue in the city.

A study commissioned by Liverpool City Council, in partnership with Liverpool John Moores University (LJMU), found that nearly 30% of adults in Liverpool gamble annually, with almost 12% at risk of experiencing harm – almost double the national average in England.

The research, drawing on multiple data sources – including the Merseyside Violence and Community Safety (MerVCom) survey – identified key risk factors and vulnerable groups affected by gambling.

The findings also revealed that approximately 25,000 adults in Liverpool had experienced gambling-related harm within their household during childhood.

Recognising the financial, mental health and social consequences of problem gambling, Liverpool City Council and LJMU have launched a cross-sector initiative aimed at reducing gambling-related harm.

The initiative brings together key stakeholders – including health professionals, law enforcement, charities and lived-experience organisations – to develop an evidence-based action plan.

Good to know: A major workshop was recently held as part of the new initiative. Led by Liverpool Public Health and hosted by LJMU, the event was attended by representatives from the NHS, Merseyside Police, Gambling with Lives and Beacon

Commenting on the development, Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Culture, Health and Wellbeing, stated: “The research, carried out in partnership with Liverpool John Moores University, is a vital step in identifying those most at risk and ensuring they receive the right support.

“We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.”

Professor Matt Ashton Director of Public Health added: “This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community.

“Stakeholders from various sectors will work together to refine strategies, implement policies and ensure sustainable interventions that address gambling-related harms effectively.

“By combining research, public engagement and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being.”

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Jack Found
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Jack Found was a contributor to Gambling Insider, where he wrote on developments within the global gambling and iGaming industry. His work focused on industry news and topical issues relevant to operators, regulators and stakeholders across the gaming sector.

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