Macau Federation of Trade Unions and MGM launch 2025 responsible gambling outreach
Expanded initiative targets youth, families and visitors across the city.
Key points:
– 2025 programme aims to strengthen public understanding of responsible gambling
– Focus placed on outreach to working youth, parents and local communities
– Campaign includes training, carnival events and informational street booths
The Macau Federation of Trade Unions has renewed its collaboration with MGM to launch the 2025 edition of its responsible gambling initiative, titled “Crafting Kindness: RG Macau Express”. As reported by Macao Daily, the campaign builds on previous efforts and will place stronger emphasis on engaging younger generations and families.
Speaking at the launch ceremony, held at the Federation’s headquarters, Vice-Chairman Leong Sun Iok noted that responsible gambling outreach remains central to the Federation’s social mission. Since 2007, it has operated information points in its service units and developed a network of Responsible Gaming Ambassadors. The initiative was again recognised last year for meeting official standards in the field.
The 2025 edition seeks to deepen public awareness by introducing a series of activities aimed at working youth, parents, residents and tourists. These include training workshops, financial literacy competitions, community fairs and promotional stands across various districts. The goal is to promote sensible leisure habits, highlight risks associated with gambling, and provide information on available support services.
Representing MGM,Tian Han underlined the company’s commitment to strengthening social responsibility. He stated that the current programme reflects the policy focus of both the central and Macau governments, with efforts now centred on guiding young people and their families towards positive values and healthier behaviours.
The organisers plan to expand the reach of the campaign through eight major events across Macau’s tourism hotspots. Last year’s activities reportedly engaged over ten thousand visitors. This year, with an expanded scope, the campaign aims to make responsible gambling education more accessible and relevant across wider segments of society.
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