Published
Mergers & Acquisitions

The Visualize Group to acquire BMM Testlabs

The acquisition aims to accelerate BMM Testlabs' growth and operational scale, with continued leadership from CEO Martin Storm and new investment in employee ownership and expansion initiatives.

visualise bmm deal

Key points:

- BMM CEO Martin Storm retains significant ownership and will remain in his role

- Deal includes plans for employee ownership and global expansion initiatives

The Visualize Group, a private investment firm specialising in services-based businesses, has announced it will acquire BMM Testlabs.

As outlined in the agreement, Martin Storm, the President and CEO of BMM Testlabs, will maintain a substantial ownership stake and continue to lead the company following the acquisition. The financial details of the transaction remain undisclosed and the deal is pending regulatory approval.

Founded in 1981 and headquartered in Las Vegas, BMM provides compliance services to gaming product suppliers across six continents. The company holds over 700 licenses worldwide with offices in 16 countries including Argentina, Brazil, Peru and Australia. Its clients span a full scope of Class II and III gaming, iGaming, lottery, sports betting and more.

Visualize is committed to facilitating BMM's next growth phase by investing in both organic and inorganic expansion strategies while maintaining the company's dedication to regulatory integrity and service excellence. In conjunction with the acquisition, Visualize will introduce a comprehensive employee ownership program, enabling staff to take part in future value creation.

C.C. Melvin Ike, Managing Partner of Visualize, said the acquisition reflects the firm’s strategy to invest in businesses providing “mission-critical services in growing markets,” mentioning BMM’s global presence and regulatory credibility as key factors in the decision.

The acquisition is positioned to expand BMM’s operational scale and capacity to serve the rapidly evolving global regulated gaming sector.

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