Key points:
- Neosurf has launched in Mexico, offering cash-to-digital payment options for the sports betting market
- The company provides secure transaction methods and compliance tools for both players and operators
Neosurf has launched its payment services in Mexico, marking the company’s entry into the Latin American market. The company allows players to securely fund their accounts using cash, while operators can access the company’s compliance tools.
Neosurf’s services are designed to facilitate secure, cash-based transactions in the country. Neosurf’s first regional partner in Mexico is Fun88, with plans to extend services to additional SEGOB-licensed operators in the near future. The company’s services include KYC and AML features to ensure secure transactions and regulatory compliance.
Sue Page, Neosurf CEO Americas, stated: “In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency.
“We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience.
Good to know: Neosurf was founded in Paris in 2004 and operates in over 74 countries
Christian Ramos, Fun88 Mexico legal representative, added: “With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance.
"Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
As Neosurf enters Mexico’s regulated gambling market, the company’s global CEO, Andrea McGeachin, shared insights into the evolving landscape of non-fiat payments. In a recent conversation with Gambling Insider, McGeachin touched on the company’s approach to global compliance, future moves and the shifting dynamics of the payments ecosystem.
