Betano signs three-year partnership with Brøndby IF

Key points:

– Betano will be the main partner and shirt sponsor for Brøndby IF’s Superliga team

– The sponsorship deal will go live this summer

Kaizen Gaming’s Betano has entered into a three-year partnership with Brøndby IF, a Danish Superliga team.

Ole Palmå, Brøndby IF CEO, said: “This is not just a large and important commercial agreement – it is a strategic partnership with an organisation that matches our ambitions.

“Over the past months, we have had a strong dialogue with Betano about what such a collaboration could look like and our views have been totally aligned.

“We are therefore very pleased with this agreement and the partnership, which will run until the summer of 2028.”

Betano will be featured on the shirts of Brøndby IF players, as well as additional branding around matches.

Good to know: Brøndby IF, short for Brøndbyernes Idrætsforening, holds one of the strongest rivalries in football against FC Copenhagen – who are sponsored by Unibet

Julio Iglesias, Kaizen Gaming CCO, said: “We are very excited about this new partnership with Brøndby IF – our first in Denmark, where Betano launched just last year, and in Scandinavia as a whole.

“Brøndby IF has one of the greatest histories and football cultures in Denmark, it has developed some of the country’s greatest legends and is backed by incredibly passionate fans. We see this partnership as far more than a traditional sponsorship.

“The club’s ambitions align with those of Kaizen Gaming and Betano, and we want to be a partner that contributes to Brøndby IF’s continued development as one of the leading football clubs in Scandinavia.”

This is not the only team the operator has recently signed with either, as Betano also partnered with Club Atlético River Plate at the start of May.

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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