Bet9ja renews support for Nigeria’s Super Eagles with ‘Let’s Do It Again’ campaign

With the Super Eagles set to compete in Morocco this December, the extended campaign aims to rally fans around the team’s legacy and ambition.

Bet9ja renews support for Nigeria’s Super Eagles with ‘Let’s Do It Again’ campaign

Key points:

– Bet9ja has renewed its support for Nigeria’s Super Eagles ahead of AFCON 2025 with the “Let’s Do It Again” campaign

– The campaign aims to rally national pride and boost fan engagement ahead of the December tournament in Morocco

– The announcement also coincides with the upcoming Unity Cup tournament in London, featuring the Nigerian team

African sportsbook Bet9ja has announced the renewal of its partnership with the Nigeria national football team as the Super Eagles prepare for the 2025 Africa Cup of Nations (AFCON) in Morocco this December.

The Logifuture-powered operator will continue its ‘Let’s Do It Again’ campaign, which initially launched during AFCON 2023 in collaboration with Nigerian Football Federation partners Sportdotcom.

The campaign references Nigeria’s pursuit of a fourth continental championship, following previous victories in 1980, 1994 and 2013.

This extended partnership comes at an important time as Nigeria prepares to participate in next week’s Unity Cup tournament at Brentford’s Gtech Community Stadium in London.

The competition will see Nigeria compete against Ghana, Jamaica and Trinidad and Tobago in semi-final matches on 27 May and 28 May, with the final scheduled for 31 May.

Nigeria has already secured qualification for AFCON 2025 and will face Tanzania, Tunisia and Uganda in Group C of the tournament.

Good to know: The Super Eagles narrowly missed capturing their fourth title during the previous AFCON, falling 2-1 to hosts Ivory Coast in the 2024 final

Commenting on the development, Bet9ja Chairman Kunle Soname stated: “We’re proud to renew our support for the Super Eagles as they ramp up their preparations for another tilt at the AFCON title.

“Football is a unifying force across Africa and our partnership reflects our deep commitment to the game, the fans and the future of Nigerian sport.

“By supporting the Super Eagles once again, Bet9ja aims to rally fans across Nigeria and beyond, reigniting the spirit of belief and unity that football brings to the nation.”

Toyosi Oyetunji, Senior Partner at Sportdotcom, added: “At Sportdotcom, we are proud to once again partner with Bet9ja on the Let’s Do It Again campaign for the Super Eagles as they head to AFCON 2025 in Morocco.

“The buzz we created together during the last tournament was only the beginning. This time, we’re taking it to the next level – with more energy, more passion and an unshakable belief in our team.

“As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united.”

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Jack Found was a contributor to Gambling Insider, where he wrote on developments within the global gambling and iGaming industry. His work focused on industry news and topical issues relevant to operators, regulators and stakeholders across the gaming sector.

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