Caesars launches exclusive online slot title across four jurisdictions
The debut of Ultimate Fire Link Cash Falls by the Bay marks a major digital collaboration between Caesars and Light & Wonder, extending the company’s exclusive game portfolio across its online casino platforms in North America.
Key points:
– Caesars launches exclusive title Ultimate Fire Link Cash Falls by the Bay with Light & Wonder in NJ, PA, MI and Ontario
– The release is supported by promotions and VIP events, including a car giveaway in New Jersey
– This follows Caesars’ expansion into Oregon and recent digital content deals with EveryMatrix
Caesars Entertainment has introduced a new exclusive online casino title, Ultimate Fire Link Cash Falls by the Bay, through a collaboration with Light & Wonder.
The game is now live across Caesars’ key online platforms in New Jersey, Pennsylvania, Michigan and Ontario.
The release brings together two well-known slot franchises – Ultimate Fire Link and Cash Falls – into a single product available only on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Caesars has paired the launch with a series of omnichannel promotions and VIP player events in select markets.
Good to know: Promotions in New Jersey include a BMW X3 giveaway and cash bonus offers, though these are not extended to players in Ontario
The new title adds to Caesars’ expanding online casino portfolio, as the company continues strengthening its digital offering following April’s integration deal with EveryMatrix. That partnership gave Caesars players access to additional slot titles through the SlotMatrix platform across multiple US states and Ontario.
Meanwhile, Caesars has also increased its brick-and-mortar footprint. Earlier this month, it opened its first retail sportsbook in Oregon through a partnership with the Coquille Indian Tribe, offering college sports betting via self-service kiosks at Ko-Kwel Casino Resort.
In March 2024, Caesars Sportsbook earned RG Check accreditation from the Responsible Gambling Council in Ontario and later received recognition from the US National Council on Problem Gambling for corporate responsibility initiatives.
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