Key points:
- Booming Games slots now live on Odibets in Kenya, with wider East African rollout planned
- The agreement includes top titles like Burning Classics and Cash Pig
- Follows Booming Games’ recent partnership with World Star Betting and leadership appointment of Craig Asling
Booming Games has entered a distribution agreement with East African operator Odibets, launching its portfolio of slot titles in Kenya as part of a wider regional strategy.
Under the deal, Odibets players in Kenya will gain access to more than 100 HTML5 slot games from Booming Games, including titles such as Burning Classics, Buffalo Hold and Win Extreme and 64 Gold Coins Hold and Win.
The content is reportedly designed for mobile-first experiences and aims to support Odibets’ broader efforts to diversify its offering.
The Kenyan rollout is the first phase of a broader plan to introduce Booming Games content across other regulated East African markets.
Good to know: Odibets operates under the Kenyan Betting Control and Licensing Board
Solomon Godwin, Head of Africa at Booming Games, said: “We’re excited to partner with Odibets, a strong and reputable brand in East Africa. This deal enables us to bring our portfolio to East Africa's vibrant and promising markets.”
Benedict Murithi, Odibets Head of Marketing, added: “Partnering with Booming Games allows us to continue delivering top-notch entertainment to our players. Its engaging and diverse slot portfolio is exactly what we were looking for to further enrich our offering.”
The partnership builds on Booming Games’ recent moves in the African market, following its earlier deal with World Star Betting. It also comes shortly after the company appointed Craig Asling as Director of Games in May 2025, a hire aimed at strengthening product development across regulated markets.
Asling, formerly of IGT PlayDigital and iSoftBet, brings over a decade of industry experience and is expected to guide the company’s future creative direction and title development.
