Key points:
- Sportradar and Dazn have signed a deal for exclusive rights for the FIFA World Cup
- This will cover the rights to distribute ultra-low latency betting data, as well as non-exclusive media content regarding the event
- There will be a market focus in the US through real-time, localised content
Sportradar has signed a partnership with Dazn for exclusive data rights during the FIFA Club World Cup 2025.
The event is due to run between 14 June until 13 July in the US; and Sportradar has also committed to providing real-time, localised insights to North American viewers.
Sportradar will deliver data, content and live odds from all 63 tournament matches from Dazn to 800+ operators and media clients.
Deep tracking data from the event will also be taken by Sportradar to create micro, player, pre-match and in-play betting markets.
Finally, Sportradar will continue to implement its Universal Fraud Detection System (UFDS) under its longstanding bet monitoring agreement with FIFA as a way to continue its safeguarding efforts for the tournament.
Good to know: The 2025 FIFA World Cup will be the first time playing under an expanded format with 32 teams, including the winners of the four previous continental championships
Moritz Gloeckler, Sportradar EVP Rights & Strategic Projects, said: “We are thrilled to partner with DAZN to elevate the FIFA Club World Cup 2025 to new heights, expanding global reach, captivating new audiences and deepening engagement with fans worldwide.
“At the same time, we remain committed to upholding the integrity of this prestigious competition.”
With the FIFA Club World Cup looming, Gambling Insider sat down with Rainer Lichtmannegger, SVP Sports Content Products at Sportradar, to discuss what the event could mean for operators.
