Key points:
- Hard Rock Bet launches Legendary Reward Drops with eight levels of weekly rewards
- Full loyalty integration into Unity by Hard Rock enables cross-channel benefits
- Rewards now include bonus bets, hotel stays and concert tickets
Hard Rock Bet has announced the launch of Legendary Reward Drops, a new online rewards initiative aimed at enhancing player engagement through guaranteed weekly incentives and tiered loyalty benefits.
The Legendary Reward Drops system features eight monthly levels, with players receiving weekly drops such as bonus bets, parlay insurance and Unity Point multipliers.
These are presented through an interactive experience featuring custom guitar cases that reveal each reward. As players increase their activity, they level up for access to more valuable rewards.
Notably, the rewards program is now directly linked to Unity by Hard Rock, allowing users to earn Unity Points, Unity Tier Credits and Level Credits while playing online.
These credits can be redeemed on the Hard Rock Bet platform and at participating Hard Rock venues worldwide – including hotels, cafes, casinos and Rock Shops.
Good to know: Recent updates to the online Rewards Store have added high-value items such as concert tickets and hotel stays in destinations like Hollywood, Punta Cana and the Maldives
Commenting on the development, Mike Primeaux, Executive Managing Director and COO of Hard Rock Bet, stated: “We're proud to offer our players the best of both worlds: A rewards program with guaranteed weekly drops and an unparalleled global loyalty program with Unity by Hard Rock.
“With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play and send them on vacations around the world, we've created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play,"
The launch builds on Hard Rock Bet's recent expansion of its New Jersey casino portfolio, which now includes nearly 2,800 titles following the addition of crash-style games and slot releases through partnerships with content providers such as IGT PlayDigital and Games Global.
